There has been a lot of news surrounding HP’s recent news to drop the TouchPad and sell off the PC business. Is this good for HP or not?
The TouchPad was only on the market for 49 days, a new record for failed IT devices. Leo Apotheker is no dummy when sales were not as expected he was faced with the decision to fish or cut bait. He did the right thing, the palm webOS still has value, but not if you can’t sell TouchPads. HP’s new focus on higher margin software, services and Enterprise Infrastructure is the right way to go. The PC business is continually losing margin and the Tablet business is owned by Apple.
As Jack Welch said “if you can’t be first or second, get out” and thats what Leo is doing.
The TouchPad was the last chance to save the Personal Systems Group at HP, Palm was a great acquisition, WebOS is a good OS and HP makes great hardware. So what went wrong? Tablets are not made of hardware and Operating Systems, the are an ecosystem.
Everyone wonders why the big computer companies can’t catch Apple in the tablet business, it’s simple, Steve Jobs built the ecosystem first! It started with the iPod and iTunes, a device and a delivery method that was monitised. Then came the iPod Touch (iPad Beta!!) and apps were invented. Long before the iPad ever launched the developer network, an inventory of useful applications and a system to gain revenue was developed. If you look back this took almost 10 years. How can competitors jump in after the fact?
When IBM, Dell and HP were fighting over the corporate PC market Apple went after the executives of tomorrow. They marketed to the students and teenagers with iPods, they learned all about iTunes and the AppStore. They begged there parents for a mac to go to University, and now they will want a Mac and an iPad in the office. Steve Jobs is a patient man, he did not go after the corporate market ten years ago, he went after the corporate market of today and beyond.
HP can pull this together if it concentrates on what it does well, get out of the loss leaders and exploit their software inventory, services (including the EDS acquisition) and Enterprise Hardware. The recent storage acquisitions of Left hand Networks and 3Par have really strengthened this side.
Let each find the right market and do well!